UX Research & Information Architecture
Process included: Site Audit with Google Analytics and qualitative, Competitive Analysis, card sorting.
I planned a workshop for major key players to clarify:
- What makes LCV remarkable?
- Visualize the relationship between each of LCV’s organizations.
- Create a profile for your ideal new LCV member - user persona worksheets provided
- How might we help new visitors to feel like they are an integral part of LCV’s mission?
Navigation Option 1: Create a navigation that clearly directs users to the primary actions they want to take.
Navigation Option 2: Create a simplified navigation that clearly communicates who LCV is and what they are doing.
Define Site Modules + Wireframe
To encourage users to return to the site and interact with content relevant to their interests, I employed dynamic modules. The wireframe to the right helped clarify this idea to the client. Blog posts, events, or recent news could all be pulled in to give a fuller picture of the issue being researched.
Navigation and the architecture of the site was a core challenge. The wireframe below quickly expressed the "hover" interaction. Because LCV had a complicated set of issues and sub organizations, a secondary navigation was necessary to keep the content organized while alluding that the content is simple - only three primary actions.